Our Name and Values

Simpler Life is more than a brand; it's a commitment to making emergency preparedness straightforward, manageable, and a part of everyone's life. Our name embodies our vision of a future where facing the unexpected doesn't have to be complicated or overwhelming.

Disasters and Emergencies are a reality for everyone. Simpler Life is about allowing the pain of disaster, with the focus of emergency, to shape the kind of attitude that promotes survival, health, thankfulness and peace – a less complicated life that creates a healthier path toward success. Simpler Life is a Better Life!

This name, Simpler Life, encapsulates the essence of our mission in the field of emergency preparedness. "Simpler Life" embodies our commitment to simplifying the often complex and intimidating process of getting ready for unforeseen events.

Clarity and Accessibility:
We believe in breaking down the barriers to emergency preparedness, making it accessible to everyone. Our name reflects our dedication to simplifying the information and tools needed for effective preparation.

Stress Reduction:
The term "Simpler Life" is more than just a name; it's a promise. We want to alleviate the stress associated with emergencies by providing straightforward solutions. Our goal is to empower individuals and communities with easy-to-implement preparedness measures.

Everyday Integration:
We advocate for the integration of emergency preparedness into daily life seamlessly. "Simpler Life" underscores the idea that preparing for emergencies should be a natural and straightforward part of one's routine.

Universal Appeal:
Our aim is to reach a broad audience, and the name "Simpler Life" reflects our belief that emergency preparedness is for everyone. It doesn't matter where you come from or what your current level of preparedness is; we're here to simplify the process for you.

Holistic Preparedness:
We take a holistic approach to emergency preparedness, addressing various aspects of life. Our products and services are designed to simplify preparedness across different facets of life – at home, at work, and in the community.

Positive Connotation:
"Simpler Life" isn't just about dealing with emergencies; it's about thriving in spite of them. The name carries a positive connotation, signaling that with the right preparations, individuals can face challenges with confidence and control.